UK Vining Pea Conference

PGRO Thornhaugh

The event is a joing AHDB Horticulture, PGRO and British Growers conference.

It is kindly sponsored by Syngenta.

Keynote speaker Brian Youngs of th British Frozen Food Federation.  Also presentations from Jack Ward of British Growwers, the HSE and Hatch Communications on the Yes Peas! Campaign

10:30 Conference registration and coffee

11:15 Introduction and overview on 2015 UK and EU Vining Pea Crop – Roger Vickers and Tim Mudge

11:30 PGRO – Update on activities – Becky Ward
Rounding up the R&D projects currently being undertaken by PGRO and AHDB Horticulture

12:00 Critical P Research – Nathan Morris
An update on this important project and the results so far

12:30 Health & Safety on Farms – Andrew Turner HSE
Farming and growing is a dangerous occupation. The HSE will give a timely, and sobering, reminder to the conference on the importance of Health and Safety at all times.

13:00 Lunch

14:00 Yes Peas! Promotion Campaign Hatch Communications – Helen Simpson and Rachel Green
The pea promotion campaign has been going over ten years and this year a new PR company was appointed. Helen and Rachel will give an update on activities to date and what is planned for the future

14:30 British Frozen Food Federation – Brian Young Keynote Speaker
The BFFF is the organisation that represents the frozen food industry across all sectors. their work has been innovative and they have provided a strong voice for frozen foods for many years. Brian will give us his views on the industry and what the BFFF are currently working on.

15:00 Coffee break

15:15 A&P Marketing - Alan Smith “What will the consumer of tomorrow look like?”
The digital age has changed the way companies market to consumers. What does the next generation of consumers look like? How will this change affect existing consumers? Alan will give his views and thoughts on where this may lead marketeers and how that will impact on the supply chain.

15:45 Findus Norway – Torbjorn Landsrod
Growing and freezing peas in a northerly climate is very challenging. We are deoighted that Torbjorn has agreed to come over and speak to us about his work with Findus Norway.
16:15 Summary, conclusions and discussions – Roger Vickers and Tim Mudge

16:30 Conference ends

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